Our Values

Safer Values

The Safer Team is highly dedicated to protecting New Mexico families, and is always guided by ethical conduct and the highest standard of accountability.


We assist our partners and families in reducing traffic injuries and fatalities.
We constantly improve service to our customers.
We collaborate with partners in our outreach to diverse populations and key policymakers.
We foster strong relationships with government agency partners.


We provide superior service, education, and direction.
We are proactive in identifying and resolving issues.
We contribute positively to the team and community.
We are sensitive, supportive, and respectful of others.
We serve as excellent custodians of the resources entrusted to us.


We define individual roles, play to our strengths, and exceed expectations.
We define performance standards and set high expectations for success.
We remain agile in responding to dynamic needs and conditions.
We foster a culture of “we” rather than “I.”


We NEVER compromise our values.
We commit to self improvement.
We demonstrate our values through ethical behavior regardless of the consequences
We show mutual respect by treating others the way we would like to be treated.


We are relentless in our pursuit of creative and bold solutions.
We never accept the status quo as the best or only solution.
We use current and emerging technology to enable innovative solutions.
We create a fun work environment.


Administrative Office
9400 Holly Avenue NE, Suite 201
Albuquerque, NM 87122

Injury Prevention Resource Center
3220 Richards Lane, Suite A
Santa Fe, NM 87505

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