Our Why

At Safer New Mexico Now, our work is personal. Our mission began when founders H.J. “Doc” and Lena Weiler lost their son Jeff in a tragic unbelted crash.

In the face of unimaginable grief, they chose action—turning personal loss into a mission to protect others. Their dedication laid the foundation for Safer New Mexico Now and continues to inspire everything we do.

We proudly carry the Weiler’s legacy forward with compassion, determination, and a deep belief that no family should have
to endure such loss. At Safer, we believe the best way to combat traffic-related death and injury is through education, prevention, enforcement, and engineering. We build strong partnerships with law enforcement, healthcare providers, advocates, and communities to make a lasting impact on the lives of families throughout New Mexico.

Guided by our core values—integrity, accountability, compassion, relationships, and innovation—we work every day
to save lives.

Because every life matters.

We’re proud to call New Mexico home. That’s why every project we lead is rooted in real-world solutions that make our communities stronger and safer.

Since our founding in 1985, we’ve worked closely with the New Mexico Department of Transportation Traffic Safety Division
to coordinate impactful statewide programs, including the Occupant Protection Program, the Law Enforcement Liaison Program, the New Mexico Law Enforcement Training Program, and the Injury Prevention Resource Center.

The challenges of traffic safety evolve, and so do we. Working hand in hand with local, state, and national partners, Safer remains focused on innovative programs and lasting solutions for all those traveling New Mexico roads.


Safer New Mexico Now leads effective efforts to advance traffic safety.

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Safer New Mexico Now leads effective efforts to advance traffic safety. ▪️


The Safer Team

At Safer, our team brings together experts from all kinds of backgrounds—injury prevention, public safety, law enforcement, child passenger safety, graphic design, management, communications, and government contracting, just to name a few. While our experiences are diverse, we’re all united by a shared passion for safety and a deep commitment to Safer’s
mission and values.

Integrity

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Accountability

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Compassion

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Relationships

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Innovation

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Integrity ▪️ Accountability ▪️ Compassion ▪️ Relationships ▪️ Innovation ▪️